In today’s digital businesses, every business operates with digital marketing tools. Customers are now available 24×7 online for purchase from around the world, so it only makes sense to discover new things. Digital marketing is no longer a “nice to have” or an “add-on” to traditional marketing. It is gradually becoming the inevitable marketing channel for businesses. So, here we have compiled a list of top 15 Digital Marketing Tools, a small budgeted digital marketing agency must have:
Google Analytics
Google Analytics is the best Digital Marketing Tool the business can have. With this, business owners can find it easy to do the work when it comes to your website analytics. This Digital Marketing Tool allows you to keep a check on real-time traffic of the website so that they can keep track of the traffic in real-time. This traffic can be analyzed when ads are running, sending an email, or going viral from a shout-out on TikTok. One can also view the website traffic demographics for a better understanding of visitors. Age, gender, location, interests, and device are some of the details of the audience that one can watch for free in Google Analytics.
Long Tail Pro
Long Tail Pro comes in the top 15 Digital Marketing Tools for digital marketers. Like other popular SEO tools, this tool can be helpful for keyword research to grab profitable keywords to rank at the top. The marketers can help the owners track the rank position for best-performing keywords. This tool also allows monitoring of backlinks, which ultimately helps with backlink exchanges. The experts can also run a site audit with Long Tail Pro to reduce technical SEO issues within the website.
Clear scope: Bring Content and SEO Together
To achieve predetermined objectives, it becomes essential to improve the content and include effective keywords. In this situation, a Clearscope can be helpful. The thorough editing in the platform is a mandatory part of content writing, as it recommends keywords and headers and assesses readability for building high-ranking and well-written blog pieces. It covers every aspect of search engine optimization.
HubSpot
HubSpot is a powerful tool for marketers among the long list of Digital Marketing Tools. This CRM offers rich contact management and even a live chat option for its users. This strategy allows the users to transmit up to 2000 emails/month with no charges. It is an easy drag-and-drop email builder, and free templates are inherited into it.
Sprout Social / Hootsuite
Sprout Social comes in the top 15 Digital Marketing Tools which works as a social media powerhouse. This tool enables users to post on multiple social media platforms at a single time, and the best part is that users can actively track all analytics within its dashboard in real-time. Landing on Twitter, Facebook, or Instagram to check engagement is not required. Everything can be done directly from within Sprout Social.
Unbounce
Unbounce is yet another Digital Marketing Tool that helps create landing pages without coding. If you run PPC campaigns, a landing page can make or break conversions. With A/B testing, this is also an easy-to-use interface and tons of templates can be initiated with the primary landing page in just a few moments.
Hotjar
Hotjar is a Digital Marketing Tool that gives you a visual representation of website visitors. You can check their on-site behavior and actions in real time. By effectively and actively utilizing heatmaps, you can check where users are clicking and moving through the website. With heatmaps, one can transparently visualize the video recordings of visitors moving through the site and optimize the journey as required.
Canva
Among 15 Digital Marketing Tools, Canva is an easy-to-use one. Canva helps the user build campaigns with the facility of a visual editor. It has a huge repository of designs that can be embedded in the campaigns. Canva contains animated GIFs, videos, templates, and many more features.
Loom
Loom is a powerful video customization tool that can help you create product walkthroughs, webinars, and tutorials and connect with the team through videos. It records videos using your screen and laptop or mobile cameras. You can also use it to add a small, non-obtrusive overlay of your face to personalize the content.
SEMRush
SEMRush is an all-in-one SEO workflow tool for growing businesses. Its multitude of features are meant to guide you through gathering and organizing analytics reports, discovering keywords, and tracking marketing campaigns.
Read About: Professional SEO Services for Your Business
MailChimp
Many marketers swear by MailChimp, which is said to be successful in producing emails that look good across all devices. MailChimp is a user-friendly email marketing tool that provides an array of templates, stores files, and has collaborative features.
Grammarly
Grammarly is a handy AI-powered writing assistant that checks language for grammatical errors, clarity issues, and readability. Its advanced algorithms detect problems with punctuation, wordiness, and style and align its suggestions with the context of sentences. In addition to these characteristics, Grammarly is also capable of detecting plagiarism in copies.
Social Bee
Social Bee is a social media management platform considered a great Digital Marketing Tool for social media marketers. This platform allows its users to manage social accounts like TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and even Google My Business. With this Digital Marketing Tool, one can create content, schedule it, analyze a post’s performance, reuse content, publish content, and collaborate with a team.
Read About: Social Media Marketing: How to Leverage Each Platform of Social Media?
Webinar Ninja
Webinar Ninja is a digital marketing tool that creates webinars. Digital marketers often focus on providing value to their customers, which may take the form of education like an online course or a webinar. Numerous large companies offer webinars to help educate their customers on their products so that people can reap the most benefits from them.
Venngage: Professional Infographic Maker
Another graphic design tool from Digital Marketing Tools that focuses on infographics is Venngage. With the help of hundreds of chart setups and spreadsheet imports, Venngage can personalize your infographics. Users can change any infographic to match the settled logo using many ready-made templates.
Conclusion
Digital marketing communication tools are effective in boosting the digital marketing strategies of any business organization. These services help accelerate conversions and promise increased ROI. It might seem like a lot of information, but a few trial-and-error attempts with a few tools can help you find the right match for your business.
